What drives us

We believe in museums as anchor points for responsible innovation, a driving force for social change. We focus to accelerate museums societal impact by promoting and encouraging their innovation potential, contributing to making a difference in today’s world.


Improve access to knowledge


Enhance visitor experience and well-being


Boost exploration and ideation 


Elevate cultural diversity and inclusion


Promote cultural impact on society


Support sustainable values and goals

Impact and Change

The Culture and Creative Industry become meaningful in relation to societal challenges inasmuch as they are able to address them in their complexity. They can catalyse change, and build more inclusive, connected, and collaborative societies than ever before. Especially museums are able to catalyse change, and build more inclusive, connected, and collaborative societies than ever before. Our goal is to support and facilitate this process, providing guidance and building an innovation ecosystem that can deliver impact and help to transform change.


MuseoSpace takes global to local responsibility for culture.

We are tracing our goals to the UN Sustainable Development Goals which aim to achieve a better and more sustainable future for all by addressing global challenges. Our guidelines are the thematic indicators defined by the UNESCO 2030 agenda for culture which are focusing on Environment & Resilience, Prosperity & Livelihoods, Knowledge & Skills, Inclusion & Participation. We are also considering the New European Agenda for Culture, harnessing the power of culture and culture diversity, supporting culture-based creativity and strengthening the EU’s international cultural relations.

Our goal is to make a cultural contribution to the economic, social and educational dimension of sustainable developments.


Improving access to culture and knowledge in a diverse cultural landscape.

Supporting education and thereby providing access to collections and knowledge has always been an important aspect of museum‘s activity. Therefore, it is crucial to make information accessible in a number of relatable formats, addressing multiple receptors to allow everyone to engage in life-long learning. But access is often hindered by structural barriers such as lack of information, poor communication and insufficient infrastructure. Furthermore, due to the pandemic most museums around the globe are even less equipped with the necessary resources and being able to reach out to their audiences and attract new visitors. Technology can help to close this gap and become an enabler for museum’s mission.

Our goal is to lower cultural engagement barriers by bringing knowledge into people’s everyday-life, as disinformation and a lack of knowledge accessibility leads to exclusion. SDG 4.7 / 9.1. / 9.3 / 9.a / 9.c / 11.7


Improving visitor experience and strengthening audience engagement for everyone.

Especially in the current crisis, it is essential for all museums to continuously attract new audiences and keeping their exhibitions visible, interesting and relevant. Therefore, it is important to understand audience behavior, motivations and barriers to secure a continued engagement for all kind of visitors. Creating meaningful museum experiences for the visitor leads to relevance and resonance, and creates added value for the audience. With an improved visitor experience, museums can promote beyond their educational role, enhance reflection, as well as creativity and well-being. Nevertheless, it needs to be acknowledged that a measurable impact requires time, knowledge and investment which needs to be secured.

Our goal is to support effective learning and to improve visitor experience towards a divers audience, and to meet the demands and needs of all social groups within a constantly evolving society. SDG 4.7 / 4.a


Encouraging exploration and fostering culture driven innovation.

A culturally engaged society can become more innovative, while especially arts education and practice produce a more innovative workforce. Museums can stimulate and create value as innovation hubs, as well as fostering innovation through their research and scientific work. As pointed out by ICOM, the long-term impacts on the economy stemming from museums’ contributions to the dissemination of new technologies, the creation of new products and the support for creativity needs to be recognized. Today, museums continue to support innovation and the design of new products by their activities and through the display of their collections. Therefore, it is important to facilitated partnerships between museums and the economy, as well as with education and research institutions. 

Our goal is to foster development-oriented links between museums and other players in the creative industry and economy to support creativity and innovation. SDG 8.2 / 8.3 / 12.b


Including all social groups while promoting cultural diversity.

On May 18th, 2020, thousands of museums around the world came together to celebrate International Museum Day under the theme “Museums for Equality: Diversity and Inclusion”, organised by the International Council of Museums, ICOM. We believe this initiative is extremely relevant, as museums are acting as cultural pillars of society. As museums have the responsibility to represent their community and its sociocultural climate, they are in power to address and educate people while overcoming social inequality. The drive to become inclusive should be an essential task for museums, so that they can develop into a welcoming cultural and social space of the 21st century.

Our goal is to ensure universal access to safe and inclusive public spaces for everyone, while supporting equal opportunity and reduce inequalities of outcome. SDG 4.7 / 10.2 / 10.3 / 11.7


Supporting climate action to make an impact on sustainable change.

Climate Change and the destruction of nature are generating an unprecedented call to action. Culture is a powerful tool in addressing environmental challenges and can support systemic solutions, and a critical platform to influence, inspire and lead public engagement on climate and the environment. When cultural and creative industries take greater care and responsibility for the global climate and environment, so do their communities and audiences. We are already witnessing a growing cultural movement acting on climate change, while making the case for arts and culture as essential components of a resilient community. For creative climate initiatives we need creative programs and campaigns, resources, support, partnerships and innovations, as well as policy and strategy.

Our goal is to take urgent action to combat change and its impacts, while improving education and awareness on climate change mitigation, impact reduction and early warning. SDG 13 / 6 / 7 / 12 / 14 / 15


Promoting an institutional balance across regions and inner city surroundings.

Cultural policy has mainly been focused on the development of the world‘s metropolitan areas. However, while the development of the urban environment is essential, it is also important to draw attention to the fact that 60% of Europe’s population lives in non-urban areas in which cultural engagement continues to struggle. With major cities growing increasingly detached from their surrounding and through their availability to resources, the cultural education of the population in rural settings is at risk. Denying support and access to educational institutions contributes to creating social disparities and a loss of identity. However, also cities face the problem that visitors are focussing on main attractions, and thereby creating significant problems for urban infrastructure, citizens and the cultural management. At the same time, smaller collections of high value are often unnoticed and struggle to survive, while the pandemic augmented this imbalance even more.

Our goal is to support and create a balance between urban and non-urban cultural areas, as well as intra-urban cultural offerings, for all to thrive. SDG 11.4 / 11.a / 12.b / 16.4

Celebrate our Museum Innovation Community launch with us!

Tuesday, July 2nd, 2024 - 2.30pm (CET)