Rodolfo and Lija Groenewoud van Vliet are the founders of In4Art. Together they create the space at the intersection of art, science, and technology and translate the outcomes to strategic directions and innovations. Lija has left her mark as innovation researcher and start-up mentor and Rodolfo spent his early career developing sustainable business propositions in the construction and clean-tech sectors. Through their unique ADI framework, they cultivate partnerships and combine insights from artistic experimentation with defined responsible innovation goals and technology promises, leading into business hypotheses, propositions, and ideas for responsible innovation.