Rethinking Museums!
Dr. Matthias Henkel is an cultural historian and archaeologist with many years of operational museum and management experience and a focused eye on content-based, strategic, visitor-centered and brand-oriented development of museums and cultural institutions. He is the founder and Managing Director of the agency “Embassy of Culture” in Berlin, President of ICOM MPR (International Councils of Museums, International Committee of Marketing and Public Relations) and Lecturer Professor at the Central Academy of Fine Arts in Beijing / China.